The movie review website, Rotten Tomatoes, is rolling out several changes that are aiming to “elevate the voice of fans” and “increase data relevance.” However, one of these changes meant to “elevate the voice of the fans” is actually silencing “fans”- better known as “trolls” that purposefully tank or raise a film’s audience score prior to a film’s release. Meaning that there would be a very inaccurate score before anybody had even seen the film.
In 2016 the Ghostbusters “fans” rapidly downvoted and tanked the audience score before the film’s release due to the film’s leads being female. In 2018 there was a campaign seen circling Twitter and Facebook to downvote Marvel’s Black Panther due to its black casting. And just recently a small group of misogynistic trolls targeted Marvel’s Captain Marvel due to Brie Larson, a female, leading the super-hero film.
Today, Rotten Tomatoes announced a series of changes made to its site that have become immediately implemented. Here’s the full list of changes:
- Streamlined user interface that positions the Audience Score adjacent to the Tomatometer Score, which represents the collective opinions of thousands of professional critics, giving fans easy access to compare and contrast critic’s and fan’s view of movies and TV shows.
- Prior to a movie’s release, fans will no longer be able to leave written comments or reviews. That functionality will be available once the movie releases into theaters.
- The fan “want to see” score, which was previously represented as a percentage, will now be presented as a raw number that will be tallied in real time. This change seeks to eliminate the confusion that sometimes occurred between the “want to see” score and the “audience score” which is also represented as a percentage.
- Throughout the roll out of new audience rating features, Rotten Tomatoes will call out enhancements on the site and link to a product update blog, where users can find explanations.
These are all positive steps. Frankly, there are many other sites and social media websites that should do more to silence the trolls of the internet. Toxicity, especially in the film “fan” community has become a serious problem for the past several years. Targeted negative attacks against other fans, and people who worked on films has become overwhelming.
So yea, no trolls – good riddance.
What do you think of these changes? Do you even look at the Audience Score on Rotten Tomatoes? Leave a comment below and let’s make a discussion out of it.