August 12-14 Box Office Results

It comes as no surprise that the DC Comic book film, Suicide Squad, came in first place again for its 2nd weekend at the box office.  However, there is an argument to be made that it was not the most successful film this past weekend.

The big story here is that Sausage Party, an R-Rated animated comedy, was able to pull in $34 Million on a reported $19 Million budget.  Not only was the film able to make back all of its money in just its first weekend, it also broke the record for the highest opening weekend for an R-Rated animated film.

The other thing worth mentioning is that Bad Moms has been able to stay in the top five for 3 weekends in a row – which is something that nobody would have thought possible before the film was release.

Check out the rest of the box office results below!

No 1. Suicide Squad – $43,536,013.  Bringing its total gross in its 2nd weekend to $222,640,741.

No 2. Sausage Party – $34,263,534 in its first weekend of release.

No 3. Pete’s Dragon – $21,514,095 in its first weekend of release.

No 4. Jason Bourne – $13,846,875. Bringing its total gross in its 3rd weekend to $127,009,220.

No 5. Bad Moms – $11,362,783.  Bringing its total gross in its 3rd weekend to $71,374,076.

If you look at some reports covering this weekend’s box office they are saying that Suicide Squad is in trouble because of how fast it dropped at the box office between week one and week two.  It had a reported drop of 67.4% – which is nearly the same as the drop that Batman v. Superman‘s drop of 69.1%.  So outlets are reporting that DC may be very disappointed, however I have a different view.

Captain America: Civil War had a drop of nearly 60% between its two weekends and it is considered a very successful film.  The reason that Suicide Squad had such a big drop is the same reason that Captain America did – everyone that was going to see the film saw it on the first weekend, therefore the second weekend is just the straglers and repeat business viewers.

Also, don’t forget that Suicide Squad had a very successful opening weekend.  It broke the record for the highest opening weekend for the month of August.  The film is going to be just fine.

 

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